Visual, opinionated learning paths for marketers who work alongside AI. Start with the master path, then go deep on a discipline or platform — every step tells you which AI tools to use and which skills stay AI-proof.
The master path for marketers who work alongside AI. Build the foundations, set up your AI-native operating system, pick a channel to go deep on, learn to measure in an AI world, and sharpen the human judgment that beats the model.
Answer Engine Optimization is the newest, most AI-native marketing skill: getting your brand cited inside ChatGPT, Perplexity, Google AI Overviews, and Claude. Learn how AI engines pick sources, how to structure content they'll quote, and how to measure your share of AI answers.
Master search engine optimization end to end — from how search works to technical SEO, content strategy, link building, and scaled/programmatic SEO. AI accelerates the production; the strategy and judgment stay yours.
Plan, write, and scale content and copy that converts — strategy, voice, copywriting, AI-assisted production, distribution, and editorial systems. AI drafts faster than ever; taste and editorial judgment are the moat.
Build email and lifecycle programs that drive revenue — deliverability, segmentation, automation, copy and design, CRM data, and optimization. AI personalizes and drafts at scale; strategy and brand judgment stay human.
Run paid acquisition the AI-native way across search, social, and beyond: structure accounts that scale, generate and test creative at volume, and measure what's actually incremental — not just what the platform takes credit for.
Measure marketing the AI-native way: clean tracking, honest attribution, dashboards that drive decisions, and rigorous experiments. Let AI query and summarize the data — keep the judgment about what it means for yourself.
Grow a YouTube channel the AI-native way: nail your niche and packaging, script with AI, edit faster, and read the algorithm. The skill that stays human is taste — knowing what's actually worth watching.
Build a personal brand and pipeline on LinkedIn the AI-native way: sharp positioning, a repeatable content engine, AI-assisted drafting that still sounds like you, and turning attention into real conversations.