Insights on AI-Proofing your career and team, what AI means for hiring, and how to build verifiable Proof of Skill in the age of AI. By Gen Furukawa.
We tested standard marketing take-home assignments against Claude, GPT-4, and Gemini. The results should terrify every hiring manager still using them as a primary screen.
The difference between a marketer who uses AI and one who orchestrates AI is the difference between typing a Google search and building a search strategy. One is a skill. The other is a superpower.